Gamifiera®
Enthusiasts Community
Scandinavian Photo actually just turned 40🍾 and could also celebrate being the leading online retailer within photo, video and sound in the Nordics. They are the number one choice for all kinds of creators and enthusiasts looking for high quality products.
The common ground within the customer community is a burning desire for creative creation and the interest in technology. Since September 1st 2022 this desire and interest permeates Scandinavian Photos ecommerce website.
Community
The knowledge and experience within the Scandinavian Photo customer base is truly vast.
But up until recently all this knowledge and experience was exclusive to every individual, inaccessible to the community.
Since September 1st 2022 that is all changed! Now all members are encouraged and digitally incentivised to share their knowledge and experience.
Logging in, sharing photos and helping out unlocks trophies and builds status within the community.
The interest in sharing and contributing within the community became evident right away, with as many product reviews produced the first 20 days as the entire 12 months prior!
Achievements and statuses
Engaging with the community lets every individual build their own collection of trophies as well as enhancing their status within the customer base.
Several aspects of community activity are rewarded to maximize engagement: Amount and quality of content, answering questions, upvotes received and distributed etc.
All public members have their own profile pages that can be visited by other members. Here all individual progress and content can be reviewed.
User
comments
Customer Attributes
While the common denominator in the community is creativity, creation and tech interest, more personal detail can be beneficial to add relevance to all the content. That is why all members have the possibility to add their own specific interests and attributes. Maybe a product review for a professional camera lens is the most relevant for other users if it is written by a customer that is marked as a professional photographer?
"We see that our customers are sharing and providing feedback on other customers' content and that there is a strong interest in being a part of a community. The production of content has increased dramatically and in the first 20 days after launching, our customers wrote more product reviews than in the past 12 months combined, without any marketing.
The collaboration with the team at Gamifiera has worked very well throughout the process. They have already gathered a wide range of experience and data that show what works and what doesn't, and they have evidence that what they do works for different target groups and customer types in different verticals.
The team is flexible and solution-oriented, and they are constantly working to improve and develop their product, and they are responsive and take input from us regarding functionality, etc."
- Emelie Olsson, Chief Marketing Officer